CPA payment model:

When you pay for results

CPA is a model in which you receive payment only for a specific target action, in arbitrage this is most often FTD (First Time Deposit). Payment occurs only for the client's first deposit. It is recorded as the achievement of the goal.

The minimum deposit amount is specified: from $50 to $250 depending on the GEO. At the same time, your payment can be from $500 to $1500 for this action

This difference is a guarantee that you do not depend on whether the client has money for further deposits and whether the advertiser can properly process it after registration. You get a fix regardless of the user's further behavior. One of the key advantages of the CPA model is the lack of dependence on the work of the call center: you can fill traffic without any time limits for calling.

This is especially critical when working with global GEOs and night traffic.

Good traffic on Cost per Acquisition often gives a higher ROI than on CPL, especially if the broker is chosen correctly, and you know how to lead the user to the target action. As a partner, we take this on ourselves: proven brokers, relevant offers, support for creatives and segmentation.

CPA is worth choosing if:

You have a strong funnel, you are confident in approval and are ready to take on the result

You understand audience behavior and know how to lead it to conversion

The traffic source allows for high-quality warming up and segmentation of users

You want to maximize revenue, not be limited by a fixed cost per lead.

It is important to understand that CPA network offers require testing,
accumulation of statistics and constant funnel analysis. Working on CPA
is control of the entire chain from click to purchase.

We work
with direct advertisers and provide access to reliable offers. The CPA
affiliate network selects only relevant bundles, and managers help to
adapt creatives and approaches to the specifics of the source.

How we insure risks in CPA

Unlike classic CPA affiliates, we have anti-shave tags, analytics and transparent reporting. For a confident start, we: set up API/POSTBACK integration for your system; help with segmentation, funnels and triggers. If the traffic shows results, we move on to scaling.

What GEOs and verticals do we work with?

We are open to traffic from Tier 1-3, and each offer is assessed by our team individually. Regardless of which GEO you choose, we have prepared CPA offers adapted to local specifics and audience characteristics.

Why our partners choose 13Partners

Unlike aggregators, we support the arbitrageur at every stage:

Only

direct offers

Help

in warming up and adapting the ligaments

Fast

launch

Manual

control of all registrations and payments

24/7

API and funnel support

In addition to the anti-shave mechanism, we have also implemented an anti-fraud system. This is additional protection that allows you to protect the platform from unscrupulous webmasters and fake traffic.

Detection of fake leads (bots, multi-accounts, motivational traffic);

Filtering duplicates and re-registrations;

Checking the authenticity of data (correctness of email, phone number, geolocation);

Analysis of suspicious activities (quick registration, identical devices or IP addresses);

Preventing scam attempts when a webmaster tries to inflate artificial traffic for the sake of payouts.

The main task of the anti-fraud system is to ensure that payments are made only for real, high-quality users, and not for fakes or non-targeted traffic. The anti-fraud system can be either internal (developed by the company's own team) or external - for example, use third-party services such as FraudScore, Forensiq, GeoEdge and others.

If you want to move from tests to full-fledged work on CPA, we will offer offers that produce results. From you - traffic and willingness to work, and from us - stability, transparency and payments without delays.

Fill out the form on the website and get advice on launching. CPA arbitrage can be predictable if you have a strong partner!

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